She Heals. She Moves. She Rises.
A curated women's wellness community built on strength, movement, healing, and sisterhood. Founded by Priscilla Estrada.
This is for you if...
Women 28–55 who are ready for real change
You're tired of starting over
You want real structure, real accountability, and a coach who actually sees you. No more random workouts and empty promises.
You want to feel strong again
Not just workouts — a lifestyle shift toward confidence, strength, and joy. You want to feel like yourself again.
You want sisterhood
A community of women who heal through movement, support each other, and grow together. You're done doing this alone.
Two ways to transform with Chicas Strong
Choose the path that fits your life right now
$49/month
Weekly classes, challenges, nutrition, a training video library, and a private sisterhood of women who move, heal, and grow together.
- ✓ Weekly group training classes
- ✓ Community challenges
- ✓ Training video library
- ✓ Monthly Q&A with Priscilla
- ✓ Nutrition basics & guides
- ✓ Private community forum
12-Week Transformation
Personalized training, custom nutrition, weekly check-ins, lifestyle coaching, and identity transformation. This is not a workout plan — it's a life breakthrough.
- ✓ Custom training program
- ✓ Personalized nutrition plan
- ✓ Weekly accountability check-ins
- ✓ Lifestyle & habit coaching
- ✓ App access with video demos
- ✓ Messaging support
How the coaching journey works
From consultation to transformation in 3 steps
Apply & book a call
Fill out a quick questionnaire about your goals, then schedule your free 15-min Zoom consultation.
Get your custom plan
Priscilla builds your personalized training, nutrition, and lifestyle blueprint around your life.
Transform in 12 weeks
Weekly check-ins, accountability, and coaching that doesn't just change your body — it changes your identity.
What you'll learn
From foundational fitness to advanced nutrition — everything you need to become the strongest version of yourself.
Level 1 (Foundation)
Beginner strength, Mobility, Form breakdown, Confidence building
Level 2 (Strength Builder)
Progressive overload, Split training, Conditioning, Muscle tone focus
Hormone-Friendly Meals
Balanced nutrition, Cycle syncing, Gut health, Anti-inflammatory meals
Level 3 (Athletic Sculpt)
Advanced lifting, Hypertrophy focus, Glute specialization, Core intensification
12-Week Program
Week-by-week structure, Checkpoints, Progress tracking, Before/after protocol
Home Workout Program
No gym required, Bands + dumbbells, Travel workouts, 30-minute options
Nutrition Foundations
Macros 101, Calorie tracking tutorial, Grocery list walkthrough, Label reading
Hormone Masterclass
Cortisol & stress, Cycle syncing, Gut health basics, Anti-inflammatory meals
Fat Loss Accelerator
Reverse dieting, Plateau breakers, Carb cycling intro, Refeed education
Cancel anytime. No contracts. Instant access.
Meet Priscilla Estrada
Coach. Founder. Movement Leader. Community Builder.
Priscilla M. Estrada isn't just a coach — she's a force. With over 13 years in the health and fitness industry, she has built an empire rooted in community, movement, and the belief that every woman deserves to feel powerful in her own body.
She is the co-owner of San Fernando Fitness, founder of Climb Fit Studio, creator of Chicas Strong, the voice behind the San Fernando Podcast, and a leader in the Team DVNAS competitive fitness collective. She is also the heart behind Healthy with Pris — a brand dedicated to helping women live healthier, stronger, and more joyful lives.
Her coaching blends strength training, mobility, salsa-inspired conditioning, HYROX race prep, and lifestyle wellness — a unique combination you won't find anywhere else. She doesn't just change bodies. She transforms identities.
"My ultimate goal is to create an atmosphere where people feel inspired to live active, healthy, meaningful lives. Whether you are an elite athlete or someone who is new to the fitness world — I am here for you."
— Priscilla Estrada, Coach P 💖As seen & affiliated with
Built by women. For women.
This isn't just a program. It's a movement.
Real women. Real results.
Before & after transformations from our community
"I finally feel like myself again. The accountability changed everything. I lost 22 lbs and gained so much confidence."
"The community keeps me going. These women are my sisters now. I've never been this consistent in my life."
"I lost 18 lbs but more importantly I found my confidence back. Priscilla sees you as a whole person, not just a number."
Results vary. Testimonials reflect individual experiences and are not guaranteed outcomes. All before/after photos are shared with written consent. Participants followed the Chicas Strong program alongside a healthy lifestyle. Consult a physician before starting any fitness program.
What members are saying
From our community and coaching programs
"Priscilla doesn't just train your body. She transforms how you see yourself. I've tried every program out there. This is the one that finally worked because it's about identity, not just reps."
"She Heals Through Movement was the most powerful event I've ever attended. I felt seen, supported, and inspired. I signed up for the community that same day."
"As a busy mom of 3, I needed something simple that actually works. The home workouts, the challenges, the community — it all just clicked."
"The 12-week coaching program was the best investment I've ever made in myself. Priscilla's weekly check-ins kept me on track even when life got crazy."
Train like Pris. Move like Pris. Rise like Pris.
Lift. Salsa. Run. Repeat. 🦋
Chicas Strong Experiences
Intimate, curated wellness events for women
She Heals Through Movement
Our founding experience brought together speakers on mental health, healing, and business with three movement workshops: Mat Pilates, Booty Fitness, and Latin Dance Fusion. It was powerful, intimate, and just the beginning.
Be the first to know about our next event
Ready to write your own transformation story?
Join 50+ women who are already healing through movement.